Mark 12 Jan, 2021 Review 0 Comments

5 Major Ways How Review Sites Affect Online Businesses

In this digital age, having an online reputation is a necessity and not a luxury. Positive reviews help in reassuring your potential customers that you're reliable. Are you aware that 94% of the consumers will consider relying on a business with a four-star rating?

So, let us delve into how review platforms like,, Google, Reevoohelp, My Assignment Help Reviews in shaping your business.

5 ways review platform can help businesses move and succeed online

1. Improve Branding

High ratings will make the organization look more appealing. Low ratings and negative feedback, on the other hand, can scare away potential clients. From a steady stream of favorable feedback, the brand will gain considerable trust and reputation.

Most shoppers fear companies that have below four stars ratings. This leaves a small error margin. Companies with higher average scores are much more likely to see opinions translated to revenue and traffic. You should also remember that 53% of the customers expect businesses to respond to grievances within 7 days. So, if you want to improve your branding, you have to respond to the reviews.

2. Offer Social Proof

If people around us, including complete strangers, believe that it is good to buy a product, we are likely to make a purchase. Today, the largest source of social evidence is online reviews, and they have a direct influence on sales. Reviews help in providing a first-hand impression of the brand, aside from telling customers what is or what is not worth purchasing.

For example, if an academic service provider has 112 reviews and 4.8 ratings, it is likely to get more engagements compared to other brands. Thus, if you have a new business, you can use online reviews to your advantage. You can use:

  • Review widgets to showcase online reviews on your page
  • Third-party review website assets like Google review stickers, certificates and plaques, etc.

Simply put, reviews facilitate word-of-mouth propagation (digitally).

3. Boosts Sales

There is a growing body of benchmark data showing that ratings empirically contribute to higher sales. A research by Harvard Business School found that online reviews can considerably influence the bottom line. There are various factors involved in selling products. But, an increase in your star rating can have a positive impact on your sales.

It has been seen that a one-star improvement on leads to an increase of 5% to 9% on sales in the short term. And as far as the recent trends are concerned, UGC is more effective than invasive advertising and promotional band content. This is the reason why more companies are relying on UGC-driven stories.

4. Enhance Visibility

When choosing what to purchase, most shoppers would look at search engines like Google and Bing, or even Facebook. Many of these websites have their own specific ways of indexing and surfacing content. But all the websites value original and new content, and consumer feedback will certainly help fuel the content machine. And this will be backed by advanced algorithms, which is definitely going to favor the brand.

Online customer reviews offer you a steady pipeline of constructive content that is highly regarded by search engines. Algorithms and people see you as an authority in your niche when you have higher ratings. This leads to more visibility. You should also keep in mind that if you reach out to the customers and ask for reviews, it will help your SEO performance.

5. Consist of Important Customer Feedback

Another advantage of online feedback is that they help you understand what your clients appreciate and care for. In order to comprehend not just what you sell, but also what you can do to improve the customer experience. Thus, the reviews, in a way tell you what should be your next step.

For example, if you are managing a web designing firm, you can go through reviews to find out what clients are telling. You can easily understand whether they were satisfied with parallax scrolling, typography, CSS animations, etc. If not, the customers usually specify what went wrong and which aspect they didn’t like.

Websites like Yelp, FourSquare, and TripAdvisor are vital to your online presence, as Google collects data from their sites when building its own results ranking. As you can imagine, you need to do your bit (explained in the next section) if you want to take your business forward.

Tips for Gathering More Reviews

The next question you might have in your mind is how you can get more reviews for your business. You should:

  • Hire someone to improve your search engine results.
  • Register your firm with relevant review sites like LinkedIn, Yelp or Google
  • Respond to reviews online, and take note of the negative reviews and try to address it
  • Share the feedback that the consumers write on your website
  • Ask the consumers to share their testimonial

If you stick to the abovementioned tips, you are bound to get more attention and of course, reviews.

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Also read: 7 Techniques To Adopt And Boost Your Business Using Product Reviews


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