Keira 18 Aug, 2020 Review 0 Comments

7 Techniques To Adopt And Boost Your Business Using Product Reviews

“Online reviews influence the buying decisions for almost 93% of consumers.” says an article published at qualtrics.com. After half of 2020 is over, businesses can not afford to ignore online reviews. From restaurants to computer software, consumers flock to online review sites like Yelp, Google Maps, Topassignmentreviews.com and TripAdvisor to give advice, share feedbacks, and improvements that they expect from the organisation.

Every business across genres receives almost 90% of new customers through reviews. Reviews and experiences shared via word of mouth or in websites are the most trusted for customers to make purchase decisions.

Here are some data for your disposal-

Businesses across the internet request their clients to submit reviews and ratings. Customers are given the flexibility to submit reviews on Google or directly on the URL of the specific business. The sole reason for writing reviews by customers’ services is to spread the word for businesses and services like Myassignmenthelp.

Customers will notice that your business values their input and possibly leave more reviews in the future. Reply to reviews to build your clients' confidence. Businesses can also create and share a link that customers can click to leave a review. Customers verify businesses before leaving a review. So keep a few things in mind while giving the customers a live link to review. Here how you can use it to the maximum-

1. Showcase Feedback In A Review Widget

Today, the internet is all about being smart. Customers of this age and time expect businesses, their website, and services are as smart as the internet.  That is the reason why 38% of online shoppers will leave a website if they find the design of it to be unattractive.

So, spend a little extra when it comes to design your website. Intelligent website design goes a long way. Moreover, who doesn't love reviews and feedback from customers about the website design?  

 

The best way to boost your business through reviews is to display previous feedbacks in a well-designed review widget, preferably one you can customise to fit your business needs.

Go through the facts shared in the screenshot above to understand how trustworthiness is crucial to consumers. Offer a variety of widgets to fit your business. Showcase reviews in a visually appealing way which will help maximise conversion rates.

2. Let Hyperlinks Do Their Job

Think like your customers. Would not you love a Facebook, Twitter and Instagram account if it has accessible hyperlink of their website and online store? Easy navigation between social media handles, the apps, and website always fetch good reviews from customers.

Almost two-thirds of shoppers think that online reviews are an essential part of the decision-making process. Customers can reach out with comments and queries easily if you, as a service provider, attach the hyperlink of the published feedback in these widely-trusted websites.

Businesses can add the hyperlink for the reviews page directly in posts under comments. New customers can unlock the provision of checking previous reviews and feedback and share their own. Even if they don’t, you will always receive the footfall and pay per click from the visitors.

3. Unbiased reviews increase the credibility

Reviews are a good way to increase business because new customers believe credible users have shared it. Generally, we all believe that unbiased, genuine customers share the reviews posted about business in Google or other reviewing portals. More than simply posting reviews, customers now expect companies to reply to their comments.

Reviews also give a forum to be open with consumers and reinforce positive reviews. More importantly, they also give you a way to rectify a poor review and show that you care.

We all go through the reviews when it comes to avail of a new service or purchase a new product. Unbiased, third-party recommendations are what we all seek for in situation when the service is less known.

4. Cultivate feedback

Learn the business of creating more feedback from your clients. It is one of the best ways to survive in the competitive industry. Seek help from the SEO people, cultivate ways of fetching customer reviews, and share specific information in your subscription mail to automate the process of collecting user-generated feedback.

Here are some explanations for you to understand what positive and negative feedbacks can bring in to your business-

 

Some agencies have mastered these exercises of fetching good reviews through SEO. Incorporate a system that enquires customers for their comments as 80% of reviews come shortly after the purchase. It is a good business practice to send a thank you note, use this opportunity to ask for feedback.

An article published in spotonwifi.com points out that 7 out of every 10 customers expect to get a reply from brands they review.

5. Ask questions for valid responses

SEO people working with the conversion rate of feedback and customer reviews suggest businesses frame questions that can fetch valid responses from the target clients’ base. ‘Creating questions that are relevant to the customer’s pain points and solutions will garner valid responses’, they say.

Questions like the following ease the task a bit-

• Did the purchase/product/service resolve your concern?
• What is the biggest concern while availing our service/buying products?
• What problem are you trying to solve?

Other techniques for gathering reviews include initiating a contest or rewarding reviewers with a discount coupon. Using product review tools to manage reviews is another suggestion to leverage business as well. Reviews can help businesses spot an underlying problem. The bottom line is to ask your clients about reviews if you genuinely want to live in the era of digital marketing.

Online reviews are generating opinions of products and services being offered by businesses. It comprises of voluntary consumer-generated evaluations of businesses, products or services by internet-users who purchased, used or had experience with the particular product or service. Businesses have mostly switched from the traditional method of selling to an online process. It has tremendously transformed our buying behaviour. Online consumer reviews are now more deciding than ever. It is a grade or rating that indicate the level of customer satisfaction.