When anyone can post anything online, it is imperative to consistently manage (and repair, if necessary) your online reputation. A bad reputation can damage your professional opportunities, ruin your relationships, and gravely impact your self-confidence.
Since 92% of customers rely on online reviews and service feedback before making a purchase, a negative reputation can change their way of seeing you and your business. According to reports,
Managing and repairing online reputation can be difficult because of its broad reach but not impossible. Here’s what you can do to fix your reputation and rebound stronger:
You cannot fix the problem if you don't know the source of the problem. So, identify what hampered your reputation in the first place. Is it a viral news cycle by a competitor, or is it negative reviews on Glassdoor? Identifying the problem will give a clear head start to mend your reputation.
Whether it’s a media outlet, competitor, or blogger that has created a negative story against your brand, contact the writer or authorised individuals and politely ask them to either remove the content or update it with honest facts and details. Also, consider the following while reaching:
To rank higher, create useful content using the high-density keywords relevant to your business and industry. Search engines love good content, and publishing quality content regularly can boost your image on Google and, thereby, your SERP ranking.
By creating more informative and beneficial content, you will push down the negative content about your business from the first few pages of the search results. Since 75% of users don't look past the first two pages of search results, the further the negative content goes, the better it is for your business.
Ask Google to remove a page or site if it’s continuously posting demeaning posts against you or your business. However, before that, go through Google’s removal policies and check what kind of websites/pages they remove.
If Google removes the content, make sure you contact the site's webmaster to remove the content. It may have been removed from Google but not from the internet.
89% of customers read businesses' responses to see if they address the problem the customer is trying to state. Be quick to respond to both positive and negative reviews. Be kind with your words and show your appreciation for choosing the brand and leaving feedback.
As for negative reviews, be polite and ask them what the issue was. Don’t hesitate to respond in public. Be professional, apologise if needed, and assure the customer the resolve the problem at the earliest. Publicly addressing an issue will put your brand in a positive light.
Google Alerts allows you to monitor the web for content relevant to you and your brand. It is an effective reputation management tool. With its notifications, you can track the latest mentions of your brand and stay up-to-date with what others are saying about your brand, product, or service. In addition, you can monitor the negative comments and take suitable action at the earliest.
Also Read: 5 Winning Methods For E-Commerce Businesses
These are some of the simple and effective ways to manage and repair your online reputation. Want more informative content related to online reputation management? Check Essaycritics.com right away.
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