Keira 17 Sep, 2021 Review 0 Comments

Why Customer Reviews and Online Surveys Matter

Customer reviews and online surveys are a topic that can be perplexing for many organizations. Companies may make the error of assuming the words are equivalent when, in fact, reviews and surveys are very distinct.

Customers initiate public reviews, whereas surveys are private and feature questions posed by the company. It's important to keep in mind that client sentiment is crucial in defining your brand's destiny.

Feedback also gives crucial information that can aid in the improvement of your company's products and services. Reviews and surveys are valuable resources for any company, and they must develop the greatest online review systems possible.

What Are Customer Reviews?

When a potential consumer searches for a product or service, customer review appears on websites and search engine listings. On certain websites, reviews are displayed as a star rating next to the product's name.

Importance of Online Reviews

Reviews are a low-cost way to promote a product or service. They can give relatively new products brand exposure. You may mine the language used in reviews for proper keywords representing how your customers think about and relate to your product.

Also Read: 8 Online Review Statistics You Should Know In 2021

Furthermore, reviews can aid in developing a direct relationship with your customers and the development of brand loyalty. The results of reviews can assist the organization in determining which areas require improvement and consolidate brand strengths. When customers feel heard, they are more likely to express their appreciation and loyalty to a brand.

What Are Customer Surveys?

Customer surveys may be sent by email or appear on the screen and ask about the customer's experience with the product or service. An intercept survey, for example, will follow consumer feelings at various stages of using a product or service. In addition, numerous surveys measure customer service satisfaction.

Surveys can be short or long, with five or fewer questions in some cases and more in others. In a normal survey, participants are asked to rate their degree of satisfaction with a product or service. There may be room for comments at the bottom. The ratings can be expressed numerically (from 1 to 5) or verbally (from "extremely unhappy" to "very satisfied"). A survey is not made public and can only be used at the discretion of the company.

The Importance of Customer Surveys

Customer surveys can alert you to issues that need to be addressed in a less damaging way to your company's public image than unfavorable evaluations. A customer survey can help you build a direct interaction with them and ask them to contribute useful information. Customers can be reached in a variety of ways through surveys. An intercept survey, for example, will follow consumer feelings at various stages of using a product or service. In addition, surveys can provide useful information for customer experience analytics.

Also Read: 4 Reasons Why Online Reputation Management Is Crucial

How Do Reviews and Surveys Influence Consumer Behavior?

According to Statista research, 62% of online buyers consider product reviews a useful indicator of product quality and customer happiness. However, even though reviews might impact purchasing decisions, most consumers treat them with a grain of salt. Only 18% claim to have found internet reviews to be reliable recommendations from relatives and friends. Positive reviews, on the other hand, are important, according to statistics.

According to studies, many shoppers stated unfavorable reviews drove them away from a product, and customers were 21% more inclined to post a negative review than a positive one. This highlights how reviews can be twisted and biased at times. Many customers are aware of this, yet it is critical to be aware of the issue and have a plan for dealing with negative reviews.

Power of Reviews and Surveys

Business owners can use reviews and surveys to keep their fingers on the pulse of customer sentiment. Receiving numerous positive reviews and comments from consumers is critical to a company's success. Furthermore, surveys can provide in-depth information on your clients' experiences and clarity on issues that affect your business. Paying attention to your customers' voices and learning to use this information as a potent tool for improving your company's ranking could be the best marketing investment you make.

As nothing happens in a vacuum, online surveys (and reviews) are important. These creators want to know if what they're making resonates with their target audience and if there's anything they can or should improve.

Also Read: How to Manage and Rebuild Your Online Reputation


Keira is a PhD expert with a specialization in Communication, Cultural & Media Studies from a prestigious university. Having been scammed by online academic writing services as a PhD student, Keira took up the responsibility of weeding out the scammers. When she is not busy stalking these money mongers, you can find her travelling to the most bizarre destinations or breathing life into her crazy imagination, on her canvas.