Nowadays, consumers trust online reviews more than anything when it comes to making purchasing decisions. The statement is true for retail giants like Amazon as well as for Small and Medium Size Enterprises (SMEs). But, the question is that are these reviews authentic? Consumers don’t question because they make the purchasing decision solely on the basis of this aspect. Good reviews will make customers inclined towards a particular product/service and vice-versa.
According to a survey, potential customers read ten online reviews approximately to get the feeling of whether they can trust your brand or not. Nowadays, people rely on reviews as much as personal recommendations. A positive reputation about your offerings makes the customers trust your brand. Furthermore, it converts searchers into leads and enhances your organization’s local search rankings.
If you are the business owner, a poor online review obstructs your organizational growth in more ways than one. In that case, you start losing your potential customers. According to popular statistics, a single bad review can cost you 22% of customers. The number rises to 59% with three negative reviews. Four or more negative feedbacks relating to your product/service may take away 70% of potential buyers.
It’s a fact that more than 90% of businesses won’t tie up with agencies with less than four out of five stars. When individuals browse the first page of Google, the search results will be adequate for them to get an impression of your agency. Negative reviews mean they are likely to choose a competitor with a higher ranking.
A bad review can have devastating consequences for businesses. It’s true that you can’t measure the damage extent, but after going through the below-mentioned aspects, you can get an idea of the same:
Go through the actionable steps that you can adopt to save your business from a bad reputation:
Seek our professional guidance
Tackling negative reviews without saying anything negative is a matter of art. Our experts do this better than all others. So, if someone has given negative feedback relating to your offerings, don’t panic. Resort to us, for we have all the ingredients in the right place. Some other perks of opting for our services are:
Keira is a PhD expert with a specialization in Communication, Cultural & Media Studies from a prestigious university. Having been scammed by online academic writing services as a PhD student, Keira took up the responsibility of weeding out the scammers. When she is not busy stalking these money mongers, you can find her travelling to the most bizarre destinations or breathing life into her crazy imagination, on her canvas.
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