If you have thought that the reviews you have shared are just for show and companies will not employ those in real life, you need to give it one more thought. Whether organisations are selling services, a digital product online, or run an offline business, they need to calculate the behavioural preferences of their customers. Reviews are often seen as a marketing funnel that converts into sales.
See the below illustration to understand better:
Today, online and offline marketplaces are driven by the consumer. It is the customers’ data that facilitate businesses to make decisions that are entitled to better buyer-seller relationships. Every review and opinion shared by buyers is considered as a significant lead which will help boost the sales. Businesses should not forget that better traffic is not the result of good product, service, or content alone. User retention, repeat purchases, and sharing reviews at different platforms are what every business should concentrate on as a sales scoring method.
While businesses have their calculations running for investment and improve sales, they also have to convince users to share their reviews. It is a both-way street where companies have to focus on customer-interest while asking for reviews. ‘Reviews are the currency of business. Algorithms rely on them. Consumers trust them. SEO uses them. Bots read them. And you, the ecommerce merchant, need them’, focuses an article published at the www.entrepreneur.com.
On that note, discover the top ways to ask for reviews from customers-
Since asking for reviews can be tricky, having a fail-safe process can ensure consistency across time and for all type of clients. If companies own the rule that multiple employees will be asking the customers for reviews, using the same email templates company-wide is a great way to appear professional and keep your entire company on the same page.
The best way to ask for reviews is to do it directly. Customers understand the value of reviews, whether they're Google reviews, Facebook recommendations, Yelp reviews, Essaycritics or reviews on any third party industry-specific review sites. Research shows that words used in an email template that is being used to seek reviews have a specific set of emotions attached to them. If companies manage to ask for a review with the right words, and you automatically trigger a particular set of emotions.
Asking for reviews via email is incredibly useful as customers are highly responsive here, mostly if the review request is made shortly after purchase.
The millennial people stay online on social media platforms for almost 8-10 hours every day. When businesses ask reviews from their customers via email, they limit the scope of sharing reviews. Instead, target the social media platforms and become the talk of the town overnight. Social media has built-in features that can make your products and services viral like wildfire. It has better sharing and backlinking options, solely made for immediate access to customers.
There is a famous saying by the internet gurus where they mention social media as a ‘two-way sword.’ ‘Do something amazing or legendary for your customers, and reviews spread like wildfire. Do something bad, and its reviews spread even faster,’ they include.
So, email or official website should not be the only place where customers can share reviews. If you want to generate leads, make yourself available on platforms that you know people are using on a daily basis.
Direct, face-to-face request for reviews from the customer is the most basic and the most effective way of all. Here is a real-time example:
Etsy, the American e-commerce platform, once has asked their customers in-store directly to share reviews or email their experiences. To keep things simple, they allowed customers to review products within 100 days of their purchases. The result was incredible. The company received 25% more reviews than usual on their website of the total sell.
All this was a result of a simple request that Etsy made when customers came to them and made purchases.
Who does not love a complementary or free product that they did not ask for? If you want your customers to share their valuable reviews, give away a product for free. Ask them to write their experiences and suggestions for the product in your social media handles or website.
As many as 30% of customers do not trust a website or its products/services if it has only positive feedbacks. So be extra careful when you are asking for reviews. Do not insist on writing only a five-star review. If you want to generate more leads, showcase both the positive and negative feedback shared by the customers about the free product that you have provided. If you offer a free product, tell the recipient that you expect an unbiased review, not an artificial one.
Some people make a hobby or a living from providing reviews. From technical products to lifestyle niches, from foods to cosmetics, from hotels to hospitals- every niche has its reviewers. If you want to build your sales through reviews, target these reviews, even the social media influencers to review your products/services specifically.
If you are well-versed with Instagram marketing, Reach out to the blogger, and ask for a detailed review of your product in exchange for a free product or new launches. Internet-influencers have thousands of followers, and their thoughts, in turn, will bring a lot more traffic and sales.
Such being the case, finding trusted reviewers can be strenuous, and can lead to lowered traffic of customers, as well as sales. So, when it comes for businesses to ask for reviews, they can use platforms like Honest Society to get honest feedback from reviewers. Platforms like BuyAmazonReviews.com or Fiverr.com are also trusted places to find people and giving them your product to try for free, and review.
There are various methods that businesses do like purchasing customers, purchasing reviews, and share fake reviews which are written by in-house employees for boosting sales. However, these are not only shady and unauthorised method of gaining reviews, but can also get your listing banned, not to mention that it's unethical.
Wrapping it up-
The rise in review-based algorithms is a huge benefit for consumers. More than 88% of consumers have been influenced by a review they saw online. However, it presents quite a good challenge in front of businesses to get reviews that will skyrocket their sales. There are ways to ethically, legitimately and powerfully improve the process of getting reviews. Businesses can validate their products and services by getting customers to share thoughts online. A better number of reviews can increase Google ranking and make it easier for customers to find businesses. Make sure you have active profiles on multiple platforms where customers can write feedback about your company not to limit reviews.
Keira is a PhD expert with a specialization in Communication, Cultural & Media Studies from a prestigious university. Having been scammed by online academic writing services as a PhD student, Keira took up the responsibility of weeding out the scammers. When she is not busy stalking these money mongers, you can find her travelling to the most bizarre destinations or breathing life into her crazy imagination, on her canvas.
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